FREE WEBINAR

SMA vs MDA: Choosing the smarter Managed Account strategy for your business and clients

Wednesday 24 June  |   1.00 – 2.00pm AEST

SMA vs MDA: Choosing the smarter Managed Account strategy for your business and clients

Wednesday 24 June |   1.00 -2.00pm AEST

This webinar is produced in partnership with SIAA and is ordinarily available to SIAA members only. As a Chelmer community member, we’re offering you complimentary access – sign up below.

Our first session tackles one of the most practical questions facing advisers today: when does an SMA work, and when does an MDA work better?

Industry experts will compare Separately Managed Accounts and Managed Discretionary Accounts, examining which structure best supports your clients’ needs and your firm’s business model.

Jacqueline Fernley, Founder of arcpoint OCIO, will share insights into client outcomes, efficiency, compliance and governance, drawing on her experience across institutional investment management and OCIO strategy.

Andy Robertson, Chief Innovation Officer at Chelmer, will demonstrate how firms can automate portfolio management across both SMA and MDA structures – scaling advice delivery without scaling headcount.

The session will be moderated by Leanne Bradley, Co-CEO of Suite2Go.

Key topics will include

SMA vs MDA: understanding which structure best supports your clients and your business model

Client outcomes, governance and compliance considerations across both approaches

How technology enables firms to automate portfolio management at scale

Practical strategies for scaling advice delivery across SMA and MDA structures

Meet our panel members

Andy Roberts

Andy Robertson

Chief Innovation Officer & Director of Chelmer

Andy plays a vital role in setting production direction for Chelmer’s wealth technology platform, Myriad. Committed to providing elegant solutions, Andy’s career has been in financial markets and financial services with a technology focus. He has been a Director on Chelmer’s Board for over 24 years and was previously CEO for 18 years.
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Jacqueline Fernley Founder of arcpoint OCIO

Jacqueline Fernley

Founder of arcpoint OCIO

Jacqueline Fernley is the Founder of arcpoint OCIO. She leads partnerships with wealth practices, family offices and foundations to deliver decision quality at scale through CIO-level stewardship, institutional governance, and disciplined implementation across public and private markets. Jacqueline is a senior investment executive with deep experience across listed equities and multi-asset investing, spanning portfolio management, research leadership and governance. Before establishing arcpoint, she served as Chief Investment Officer at Mason Stevens.
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Profile image of Leanne Bradley

Leanne Bradley

Co-CEO & Principal of Suite2Go

Leanne is Co‑CEO of Suite2Go, where she focuses on connecting world‑class fintech providers with the Australian investment management, superannuation and wealth industry to drive end‑to‑end transformation. She brings over 20 years of financial services experience across asset management and product leadership roles with firms including BT Investment Management (now Pendal), Deutsche Asset Management, Aberdeen and AMP Capital. Leanne also contributes at board and advisory level across a range of organisations and is also involved in a number of investment committees.
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